Doctors warn of ‘looksmaxxing’ dangers after influencer’s livestream emergency

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“Clavicular,” thecontroversial “looksmaxxing” influencer, was reportedly hospitalized due to a suspected overdose Tuesday night during a livestream. 

The Miami content creator, 20, posted a photo of his bloody face and commented on X Wednesday.

“Just got home, that was brutal.All of the substances are just [to] cope, trying to feel neurotypical while being in public, but obviously, that isn’t a real solution.The worst part of tonight was my face descending from the life support mask.”

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The influencer, whose real name is Braden Peters, was hospitalized after his livestream was cut short when he began slurring his words and repeating phrases, according to reports.

What is ‘looksmaxxing’ and why is it trending?

Looksmaxxing is a social media trend focused on enhancing appearance, ranging from basicskin careto extreme practices like hitting cheekbones with hammers to alter facial structure.

Girl receiving laser skin rejuvenation treatment in a clinical setting

Looksmaxxing is a social media trend focused on enhancing appearance, ranging from basic skin care to extreme practices like hitting cheekbones with hammers to alter facial structure.(iStock)

“In my practice, we’ve seen it primarily in young men in their 20s,” Dr.“We have had a few women, but I’d say, by and large, it’s been mostly men who have come into our office wanting these variouslooksmaxxing procedures.”

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“Patients are increasingly seeking to align how they look with how they feel,” he said.“The difference today is that the tools and technologies available to achieve that have never been more advanced or more accessible.”

Looksmaxxing can be divided into two categories: “softmaxxing” and “hardmaxxing,” according to Hadeed.Softmaxxing is a more simple, non-invasive approach to improving one’s looks.

Handsome man sitting while doctor in medical gloves examines his face with a pencil

(iStock)

“It’s really like self-care or grooming — things likegoing to the gymon a regular basis to try to improve your body composition, or using various skincare products to try to improve your skin texture,” the surgeon said.

Softmaxxing techniques — which can also includeteeth whitening, beard grooming, or upgrading a wardrobe or hairstyle – are not usually a problem, according to Hadeed.Hardmaxxing, which involves more extreme measures, can have riskier consequences.

“Even minimally invasive treatments carry real risks if performed incorrectly or by an untrained provider.”

Some individuals in the looksmaxxing online community do things like “bone smashing,” Hadeed said.

“[It’s] literally what it sounds like, where you smash the bones to change the facial structure, and that is obviously not recommended because it can lead to potential complications,” he warned.

“Once you cross that line and start getting into more extreme things, I feel like that’s where most plastic surgeons should draw the line.”

looksmaxxing trendcome from pursuing treatments without proper medical guidance.

A woman receiving CO2 laser treatment on her facial skin to reduce wrinkles and scars.

Looksmaxxing can be divided into two categories: “softmaxxing” and “hardmaxxing.” Softmaxxing is a more simple, non-invasive simple approach to improving one’s looks.(iStock)

“Social media can make procedures seem easy or risk-free, but even minimally invasive treatments carry real risks if performed incorrectly or by an untrained provider,�

To achieve quality results, it is critical to be treated by a board-certifiedplastic surgeonwho understands both safety and anatomy, Basu advised.

What’s driving the trend?

The convergence of social media, constant digital visibility and “unprecedented access toaesthetic treatments” — along with a cultural shift toward optimizing wellness and longevity — are fueling the looksmaxxing trend, according to Basu.

body dysmorphiafor a lot of people, and that’s when they start pursuing more and more procedures that they don’t need by any stretch — it’s kind of like keeping up with the Joneses.”

Adult man receiving microneedle RF lifting treatment in clinic.

Both plastic surgeons emphasized the importance of taking a responsible approach when considering the looksmaxxing trend.(iStock)

Dr.Nancy Frye, a professor in the psychology department at Long Island University in Brookville, New York, also weighed in on what’s driving the looksmaxxing craze.

“We figure out how attractive we might be by comparing what we see in ourselves to what we see in others,�“Thissocial comparisonis especially problematic with social media and filters, as people compare themselves to filtered versions of others.”

Healthier approach

While experts warn of the risks of looksmaxxing, they say a thoughtful approach can have some benefits, including pride in one’s appearance and health.

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The most tangible benefits are associated with the softmaxxing approach, which includes following a fitness routine,eating a clean dietand following regular skin care routines, according to Hadeed.

“The goal should always be thoughtful self-improvement, not perfection.”

Withhealthy guidance, aesthetic care can “enhance confidence and self-esteem, helping patients feel more aligned with their sense of self,” Basu added.

Both plastic surgeons emphasized the importance of taking a responsible approach when considering the looksmaxxing trend.

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“The goal should always be thoughtfulself-improvement, not perfection,” Basu said.“It should never be about looking like someone else or a filtered version of yourself, but rather about becoming a confident, natural and authentic version of you.”

Anyone considering this trend should consult a licensed healthcare professional rather than relying on advice from social media influencers, the doctors advised.

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