Las Vegas bets big on March Madness amid city’s tourism slump that worries many

The city of Las Vegas is going all in on March Madness as it tries to reignite tourism and reverse a growing slump. 

Resorts across the Stripare rolling out large-scale watch parties, sportsbook events and themed experiences tied to the NCAA men’s and women’s tournaments — drawing crowds for one of the busiest betting periods of the year, according to reports.

It is estimated that Americans will wager $3.3 billion onthis year’s tournaments— with Nevada historically seeing hundreds of millions in bets during the event, the American Gaming Association said.

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Travel advisor J.R.

“Las Vegas is the ultimate sports fan playground to watch the NCAA tournament,” he said.“The city draws groups of fans to watch the games together on a grand scale, which helpsboost tourismand sales around the city.”

Las Vegas is going all in on March Madness events and experiences to boost tourism and counter a recent decline in visitor activity.(iStock)

“Las Vegas does everything bigger and bolder than just about anywhere else,” Longstaff added.

He pointed to large viewing venues andall-day experiencescentered around the games.

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Major venues across the city are leaning into that approach.

Resorts World is opening its theater for large-scale viewing, while the Cosmopolitan is hosting its “Hoops and Hops” watch parties withstadium-stylescreens and games.Fontainebleau is also offering a massive viewing experience with an 80-foot LED screen and on-site betting stations, the website noted.

Major venues across the city are leaning into March Madness events, with resorts hosting large watch parties and immersive viewing experiences for the tournament.(iStock)

The push comes as Las Vegas faces broader challenges in attracting visitors.

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com/category/travel/general" target="_blank" rel="noopener">travel and gambling habits.

In-person betting has become less common among younger visitors, many of whom now prefer online platforms.

Las Vegas has been seeing a big drop in tourism, with fewer visitors and declining gaming revenue compared to previous years.(Ashley J.

Some traditional attractions are also disappearing, as casinos adjust to shifting demand.

com/category/us/las-vegas" target="_blank" rel="noopener">the Las Vegas Strip.

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Robby Starbuck, host of “The Robby Starbuck Show,�com/category/opinion/culture-opinion/gen-z" target="_blank" rel="noopener">younger generationsare moving away from traditional casino experiences.

“Now nearly everyone under 40 who bets seems to do it online,” he said.“I don’t know one person under age 40 who goes to Vegas regularly to bet or play slots.”