More Americans leave big cities for rural states as migration patterns shift in 2026

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More Americans are choosing rural states over big cities as they relocate in 2026.

Analyzing U.S.Census migration data alongside housing market figures, self-storage software provider and data company Stora found that less populated states areattracting the highest shareof new residents.

Nearly 15 million Americans moved across the country in 2025, with many opting for quieter and more affordable places to live, the company said.

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Cost is a major driver behind the shift.

About 88% of movers say they’re relocating to save money, while 76% are seeking better access tooutdoor lifestylesoften found in rural areas.

Moving truck parked on a city street with its back open, filled with wrapped furniture and boxes during a residential move.

In 2025, nearly 15 million people in the U.S.moved to new locations nationwide, new research has found.(iStock)

“Particularly among young people, there has been an upward trend in movers to rural areas driven by people seeking a better quality of life and a chance to save money,” Gavin Shields,South Dakotaranked as the most popular state for movers this year, according to the analysis.

Middle-aged couple standing in a bright living room surrounded by moving boxes while unpacking items in their new home.

Americans are increasingly moving to rural areas to save more money and improve their quality of life, with South Dakota ranking as the top destination, a new analysis found.(iStock)

Residents also do not pay income tax, the South Dakota Department of Revenue said — further boosting the state’s affordability appeal.

“It’s no longer just about the house, but about having financial freedom, the ability tobuy your own propertythat comes at a more affordable price, and lower cost of living,” Shields said.

including Vermont, Nebraska, Mississippi and Alaska.

However, not every rural state is gaining residents.

North Dakotarecorded the biggest net loss, with more than 13,000 people leaving the state.

Couple carrying moving boxes into a new home with a sold real estate sign visible in the yard.

Other rural states that placed near the top of the rankings included Vermont, Nebraska, Mississippi and Alaska.(iStock)

Higher-cost states continue to see residents move out.

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Colorado, for example, posted one of the largest net losses in the analysis, alongside states such as Massachusetts and Illinois — where average home prices sit well above the national average.

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“The rise offlexible working[arrangements] has been another catalyst, allowing thousands to leave their expensive city lifestyle, while still maintaining their career and salary,” Shields said.