Google’s new Call Reason feature marks calls as urgent

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Sometimes you need someone to answer right away.Maybe you are locked out.Maybe those concert tickets are about to go on sale.Android users are about to get a helpful upgrade that gives their calls more context when time matters.

Google is rolling out a beta feature called Call Reason in thePhone by Googleapp that lets you mark a call as urgent before you dial.

When you use it, the person receiving your call sees the urgent label on their screen.If they miss it, the same note shows up in their call history.That quick hint can give your call priority without you needing to send a separate message.

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A Google phone call with the call urgent option

Call Reason lets you flag a call as urgent before you dial, giving your contacts a clear signal that your call needs quick attention.(Google)

How the Call Reason feature works

Call Reason appears inside the Phone by Google app onAndroid devices.The feature only works when both people use Google’s default calling app and the contact is saved in your phone.Many Android phones ship with Phone by Google preinstalled, especially Pixel models, while others like Samsung may use their own dialer instead.If your device does not use Phone by Google by default, you may not see the feature until you install or switch to the Google version.Once marked as urgent, your call displays a clear indicator that tells the other person the conversation should not wait.

This simple tool helps friends and family answer faster.It also gives them a reminder if they miss the call.Since the note stays in the call log, it nudges them to call back sooner.

Why this Call Reason feature on Android can help you

Missed calls are common.Many people silence their phones while working or driving.Call Reason bridges that gap with a small but meaningful alert that adds context.You can give someone a heads-up that the call needs quick attention without creating extra steps or confusion.

Right now, Call Reason only supports the urgent label.Google has hinted that more options could come later, like short custom messages or emoji-style indicators.That could add even more clarity when your call is tied to a specific topic.

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A Google phone call with the notify button highlighted

Both people need to use the Phone by Google app for the urgent label to work, which helps your calls stand out when timing matters most. (Google)

How to check if you have ‘Phone by Google’ on your Android

Not every Android phone shows ‘Phone by Google’ in its settings.Some manufacturers, especially Samsung, use their own Phone app.Here is a quick way to confirm if you have the Google version on your device.

Check the Play Store

OpenGoogle Play Store

Search forPhone by Google

If you seeOpenorUpdate, it is installed

If you seeInstall, your phone does not have it yet.

If theInstallbutton appears, you can download it with one tap.

After installing the Google Phone app

Once it is installed, your phone may prompt you to set it as your default calling app.If it does not, you can change it manually.

Switch to Phone by Google as your default

Once Phone by Google is installed, you need to make it your main calling app.Call Reason only works when Phone by Google is set as your default calling app.Installing it is not enough.You must switch your phone to use the Google dialer for the feature to appear.Here’s how to enable it by following these steps.

On Pixel devices

Settings may vary depending on your Android phone’s manufacturer.

OpenSettings

TapApps

TapDefault apps

TapPhone app

SelectPhone by Google, which uses ablue icon with a white phone handset

On Samsung Galaxy phones

Settings may vary depending on your Android phone’s manufacturer.

OpenSettings

TapApps

Tap thethree dots

TapChoose default apps

TapPhone app

SelectPhone by Googleif available.It uses ablue icon with a white phone handset, which looks different from Samsung’s green Phone icon

Samsung may block or hide the Google Phone app on some carrier models.If you do not see it after installation, your device may not support switching. 

How to use the Call Reason urgent label on Android

Once you have Phone by Google set as your default calling app, using Call Reason is very simple.Both you and the person you are calling must use thePhone by Google appfor the urgent label to appear.

How to mark your call as urgent

When you are ready to call someone:

Open thePhone by Googleapp

Go to yourContactsorRecents

Tap thecontactyou want to call

Before you press the call button, look for theCall Reasonoption on the screen

TapUrgentto attach the urgent label

Then tap thecall buttonto place your call

The urgent badge is sent with your outgoing call so the person knows your call needs attention.

What the other person sees

When your call reaches them, they will see:

Yourname and number

A bold“Urgent”label under your name on the incoming call screen

If they miss the call:

The urgent label appears in theircall history

They can tap your missed call to return it quickly

No extra steps are needed on their end.They do not need to press anything special to receive an urgent call.Their only requirement is that they also use Phone by Google as their default calling app.

What both people must have for it to work

For the urgent label to show:

Both people must usePhone by Google

Both devices must support theCall Reason beta rollout

The person must besaved in your Contacts

If any of those pieces are missing, the option will not appear.

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A Google phone call with the notify and urgent buttons highlighted

When someone receives an urgent call, the label appears on their screen and in their call history if they miss it, making it easier to call back fast.(Google)

Tips for getting the most out of Call Reason

Use theurgent labelonly for situations that need fast attention

Keep yourcontacts list updatedso the feature works as intended

Encourage close friends or family to use thePhone by Google appfor full compatibility

Check yourcall history for urgent notesif you miss an important call  

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Kurt’s key takeaways

Call Reason feels like one of those small upgrades that can make everyday calling a little smoother.It gives your friends a quick sense of why you’re reaching out and helps cut through the guesswork when timing matters.As the feature expands, it could turn into an even more helpful way to share context before someone taps Accept.

What situation in your life would make you use the urgent label first?Let us know by writing to us atCyberguy.com.

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