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Welcome to Friday atThe Masters.Tune into the Masters app, Masters.com, Prime TV, Paramount+ and ESPN for your wall-to-wall coverage!
Yes, it seems like a heavy lift.In some ways, it has been for golf fans.Gone are the days of CBS firing up the cameras at 3 p.m., and showing us four straight hours ofgolf.
But that’s not necessarily a bad thing.Predictably, Augusta National has had to evolve, along with its partners, to this new age of streaming.It’s tricky, because Augusta is famous for shaping the coverage of this event.Sometimes, you wonder if they want you to see itat all.I get it.
JACK NICKLAUS’ CEREMONIAL TEE SHOT AT THE MASTERS COMES DANGEROUSLY CLOSE TO PATRONS
A lot of folks also don’t realize you can put the Masters app on your smart TVs, so they end up holding a phone or watching their laptops all day.Not great.And yes, I’m talking about the older folks.I don’t think that’s any big secret.
I’ll will, however, give Prime credit.Again, usually when a new streaming service gets involved in a sport, it can be dicey.Netflix was crucified for a pretty subparMLBdebut a few weeks ago.
By all accounts, Prime has been solid so far this week:
Again, not bad.I’ve seen these things spiral pretty quickly.Prime seemed ready to roll, which makes sense given they’ve had the Thursday Night Football package for years now.
Anyway, like anything in 2026, Masters coverage has been met with mixed reviews all week.Does it feel like we’re getting yanked around?Sure.Has Prime been a nice addition to fill the gap between the morning and the main broadcast?Absolutely.
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Some folks will tell you to quit complaining, because there was a time, not too long ago, where you didn’t getanyMasters TV coverage until 3 p.m.
Obviously, that’s no longer the case.You can watch golf all day long now.
You just have to work to find it.
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