Bikini skiing takes off on slopes as record warmth forces resorts into survival mode

Bikinis are replacing ski jackets as unusually warm temperatures hit western ski resorts.

Skiers have been spottedhitting the slopesin swimsuits and shirtless outfits as record heat melts snow across the region.

The unseasonably warm weather, combined with a lack of snowfall, has forced many resorts to close early, delay openings or shut down altogether.

SNOW DROUGHT GRIPS SKI INDUSTRY AS RESORTS TURN TO GEN Z SKIERS, NEW ACTIVITIES TO FILL LIFTS

At Taos Ski Valley in New Mexico, crews have been forced to move snow from remote parts of the mountain onto ski runs in an effort to keep trails open, according to Reuters.

In Colorado, conditions have deteriorated to the point where fewer than 20% of trailsremain open at some resorts, with brown patches of dirt replacing snow-covered slopes, the agency reported.

Record warmth at western ski resorts has skiers ditching jackets for swimsuits these days.(Cheney Orr/Reuters)

Despite the poor conditions, some skiers are still making the most of what remains of the season.

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Posts circulating on social media show people swapping traditional winter gear for swimwear while navigating slushy terrain.

with your bestiesin bikini tops,” one user wrote.

“Annual bikini ski came early this year,” another user commented.

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Some popular resorts in the western part of the country have less than 20% of trails open, yet skiers are still hitting slushy slopes in swimwear.(Cheney Orr/Reuters)

One Reddit user who said he previously worked at aski liftrecalled that warmer days often brought skiers dressed in tank tops or sports bras.

the lack of snowfallis already reshaping the ski industry.

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After a winter marked by record-low snow totals, some resorts have begun shifting their strategy to attract younger visitors and keep business steady.

Vail Resorts, for example, recentlycut prices on its Epic Passby 20% for skiers and snowboarders ages 13 to 30 in an effort to draw in Gen Z travelers.

Social media posts show skiers wearing minimal clothing as they take to the unusually warm slopes.(Cheney Orr/Reuters)

Industry leaders say younger visitors are increasingly viewing skiing as a social experience, prompting resorts to add events, concerts andother activitiesbeyond traditional skiing.

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The shift comes as the average age of U.S.skiers continues to rise and warmer winters create ongoing challenges for resorts that rely on consistent snowfall.