Study reveals why chewing gum might actually help with focus and stress relief

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Humans have been chewing gum for thousands of years, long after the flavor fades and without any clearnutritional benefit.

The habit dates back at least 8,000 years to Scandinavia, where people chewed birchbark pitch to soften it into a glue for tools.Other ancient cultures, including the Greeks, Native Americans and the Maya, also chewed tree resins for pleasure or soothing effects,National Geographic recently reported.

In the late 19th and early 20th centuries, William Wrigley Jr.transformed chewing gum from a novelty into a mass consumer habit through relentless and innovative marketing.His brands, including Juicy Fruit and Spearmint, promoted gum as a way to calm nerves, curb hunger and stay focused.

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“Are you worried?Chew gum,” an article from 1916 said, according to Kerry Segrave’s book, “Chewing Gum in America, 1850-1920: The Rise of an Industry.” “Do you lie awake at night?Chew gum,” it continued.“Are you depressed?Is the world against you?Chew gum.”

Vintage black and white image of a delivery man wearing a duster coat and a peaked cap with a Wrigley

Advertisements have long framed chewing gum as a tool for stress relief and mental sharpness.(Keystone View Company/FPG/Archive Photos/Getty Images)

In the 1940s, a study found chewing resulted in lower tension but couldn’t say why. 

“The gum-chewer relaxes and gets more work done,” The New York Times wrote at the time about the study’s results.

Gum became anearly form of wellness,and companies are trying to revive that idea today as gum sales decline, according to National Geographic.

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But only now are scientists finally beginning to understand the biology behind those long-standing beliefs.

Young woman blowing bubble with gum as she looks at phone, seen outside wearing sunglasses and headphones.

Chewing gum may briefly affect attention and stress-related brain activity, according to studies.(iStock)

A 2025 review by researchers at the University of Szczecin in Poland analyzed more than three decades ofbrain-imaging studiesto examine what happens inside the brain when people chew gum.Using MRI, EEG and near-infrared spectroscopy research, the authors found that chewing alters brain activity in regions tied to movement, attention and stress regulation.

The findings help clarify why the seemingly pointless task can feel calming or focusing, even once the flavor has faded.

Man reaching for package of gum in grocery store candy aisle.

Humans have chewed gum for pleasure for thousands of years, according to reports.(iStock)

“If you’re doing a fairly boring task for a long time, chewing seems to be able to help with concentration,” Crystal Haskell-Ramsay, a professor of biological psychology at Northumbria University, told National Geographic.

The review also supports earlier findings thatgum chewing can ease stress,but only in certain situations.In laboratory experiments, people who chewed gum during mildly stressful tasks such as public speaking or mental math often reported lower anxiety levels than those who didn’t.

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