Heart-shaped Las Vegas resort gets green light as critics roast wild design online

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Nevada officials unanimously approved plans for a heart-shaped resort hotel and recreational venue on the far south end of theLas Vegas Strip— and the unusual design is already attracting plenty of attention online.

The Clark County Zoning Commission unanimously approved plans for the proposed heart-shaped resort last week,reported.

The development is proposed on about 12 acres east of Las Vegas Boulevard South, between Mandalay Bay Road and Four Seasons Drive near Haven Street.

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Planners trimmed the project’s scope to a height of 317 feet and 752hotel rooms, down from the original proposal of 406 feet and 874 rooms, according to industry publication NVBEX.

Renderings show the project — which doesn’t have an official public name yet — centered around a massive, illuminated heart-shaped hotel tower, with a casino,restaurants and retail spacespread across the base of the development.

�s architectural firm, for comment.

View of empty construction area near Mandalay Bay

Nevada officials unanimously approved plans for a proposed heart-shaped resort hotel and entertainment destination on the south end of the Las Vegas Strip, seen above.(Ethan Miller/Getty Images)

The concept is planned as a “pedestrian entertainment corridor,�

During the meeting, officials said the site has changed little since the early 2000s, after a previous proposal to build a Ferris wheel stalled.

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On a Reddit forum dedicated to Las Vegas, reactions to the proposal were mixed, with many users criticizing or mocking the design.

“It honestly looks so ugly,” one person wrote.

Vegas Strip illuminated at night, wide shot

The proposed resort would occupy about 12 acres east of Las Vegas Boulevard South, adding another large-scale hospitality project to the rapidly evolving southern Strip.(iStock)

“We just need a diamond, spade and club hotel,” another joked.

A third user wrote, “This design would make a great 3-story wedding chapel, but not a 29-story hotel.”

las vegas strip sunny weather aerial shot

Officials said the site has seen little development in recent decades, creating an opportunity for a major new hospitality project on the south end of the Las Vegas Strip.(iStock)

Others embraced the over-the-top concept.

“I like this better than the guitar,” one commenter wrote, an apparent reference to the guitar-shaped Hard Rock Hotel currently under construction on the Strip and set to replace the Mirage.

“It better bring back heart-shaped tubs and those heart-shaped love beds,” another person quipped.